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In the coffee industry, customers often say they care about sustainability, fair trade, quality, and community. And many genuinely do.But in real life, coffee is consumed under pressure — rushed mornings, tightbudgets, and daily routines. When values start demanding higher prices, longerpreparation, or extra effort, buying behavior changes. This reality is not a problem. It […]

Meeting with Mr. Gunawan as a tourism promoter of Mekarlaksana Regency at a coffee event in Yogyakarta, I immediately visited a growing and sustainable coffee plantation by paying attention to a good mountain environmental ecosystem, paying attention to natural cover to protect the coffee trees and regular maintenance techniques making this project a promising one

Getting to know Liberica coffee is still mysterious, exotic excitingly and questionable. Did you know that beside Robusta and Arabica coffee, there’s also Liberica coffee? The tree’s characteristics include broad leaves, disease resistance, and a height that can reach up to 12 meters. Liberica coffee has a distinctive characteristic: its exotic taste, with hints of